IEO Engine Glossary Term

Share of Voice — AI

The proportion of AI-generated responses in a topical area that cite a specific source, measured against the total citation events across all sources for queries in that area. AI share of voice is the AI-era equivalent of traditional share of search.

AI share of voice measurement requires querying each major AI platform with a representative set of target queries and recording which sources are cited in the responses. This produces a competitive citation ranking that reveals the actual citation share of each source.

The IEO Engine deployments target high AI share of voice within their topical scopes. The MM deployment achieves majority citation share for its target queries within its market. Cross-platform share of voice measurement is part of the standard IEO Engine evaluation framework.

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