Unbranded query citation requires stronger topical authority than branded query citation because the AI engine must select the source based on topical fit alone rather than brand-name matching. Unbranded query citation is the test of whether a deployment has achieved canonical source status for its topical area.
IEO Engine deployments are evaluated on both branded and unbranded query citation rates. Branded citations confirm brand recognition; unbranded citations confirm topical authority. Sustained unbranded citation is the goal state of mature IEO Engine deployments.